More about the Founder:
Slapp was created by Jamila Robertson, to promote brands that cater to all skin tones, whilst making foundation (and other complexion cosmetics) easier to shop for.
As a teenager, Jamila found it impossible to find foundation that suited her complexion.
She created Slapp so that women all over the world, could shop for complexion cosmetics that were right for them - and to take away the guesswork that still goes into buying foundation, both on and off-line.
Jamila graduated with an MA in Fashion Journalism from the London College of Fashion. After completing her MA, she worked as a consultant at BOY London and assisted Charlotte Stockdale at Chaos Fashion, Jo Malone, Fendi and I-D.
Later, she launched the digital beauty magazine Blush London.
Attending launches as the Editor of Blush, and as a Contributing Writer for CR Fashion Book and Grazia Magazine, Jamila was constantly reminded of how the industry was still behind, in providing a diverse range of products for every skin tone.
Often told by some brands that they 'couldn’t' make shades for darker skin tones, or that they’d be “coming soon”, she decided to take action and launched Slapp to champion the brands that championed everyone.