The Best Subtle Natural-Looking Makeup and Skincare for Men

We have always been advocates of inclusivity in makeup and that goes for inclusivity in gender. We know that there are many guys that love a full beat; but if you’re a guy that doesn’t know what a full beat is and still want to look like your best self, then we’re here to help.
Makeup can be daunting, especially if you want a more low key/undetectable look. There are many ways to look your best without slapping it on (although clue’s in the name, we love to do that).
So if you want to look cute and natural here are a few easy ways to get that 2 minute glow up.
1. Concealer
Concealer is one of our favourite products for a natural touch up and providing you blend it out well, it can be completely undetectable.
So what do we mean when we say blend it out? And what is concealer?
Concealer is basically a touch up product. It’s like foundation’s less dramatic younger sibling.
You have two main types of concealer: cream and liquid.
Cream concealers usually come in a jar or pot and are more solid. They are the most natural way to wear concealer. As cream products, they warm up on your skin and blend into your complexion more seamlessly.
When applying cream concealer gently press your ring finger into the pot and dab a little under your eyes and on any other blemishes you want to cover up.
Leave it to warm up on your skin for a few seconds. You’ll notice that it will start to get slightly more slippery.
Using your ring finger again, gently pat this product into your skin until it is less visible. Keep 'blending' (/dabbing in) until there is no giveaway between your skin and the product.

With liquid concealer, the same process is applicable; but using the wand or apparatus, dab a few blobs of concealer wherever you need it. Liquid concealers are best blended in with a damp sponge, but this might be an article for another day! For now your fingers will be fine!
So which ones should you use?
Here are our 6 favourite concealers for all skin tones!
Cream:

This is a fantastic cream concealer and is also a natural product, so has lots of reassuring ingredients.
This is fantastic value for money and lasts for ages!
Marc Jacobs - Accomplice Concealer
This cream concealer is great for applying on the go.
Liquid:
Armani - Luminous Silk Concealer
This is a fantastic concealer for brightening your complexion, this is not one for cover up but you will glow hunny.
Charlotte Tilbury - Magic Away Concealer
This is a fantastic concealer for any time and anywhere, the sponge makes it super easy to apply. It can be quite stiff to open, but that’s it's only flaw.
This is a fantastic all-weather-wear concealer, this will last all day and a little goes a really long way!
nb. Find your shade in our favourite concealers in the Slapp app...
(Just take a selfie and tap your face until it matches the colour bar)
2. Moisturiser/Primer
Ok so this is actually the first step but as it’s not really makeup, we thought we’d sneak this in second.
If you want to look your best, you must moisturise!
We like to use a primer under makeup.
A primer is basically a barrier between your skin and any products you will use, but a moisturiser is a great start.
Here are a few multi use moisturisers.
La Roche Posay - Toleraine Ultra Cream
This strikes the perfect balance between lightweight and hydrating and we love this cream and quick and easy dispenser.
If you want something a little more manly in your bathroom cabinet, this vitamin enriched beauty is the one,
Aesop - In Two Minds Facial Hydrator
This is a barely there, super lightweight and fast absorbing moisturiser for those that hate moisturiser
3. Lip Balm
Last but not least you want smooth and sexy lips. And there are so many great options. If you’re feeling bold you can go with a tinted balm or a clear gloss, but here are a few of our favourite lip balms, that are either exfoliating or extremely hydrating.
Glow Recipe - Watermelon Glow Pop
This is an exfoliating balm that instantly erases dry patches and hydrates lips.
Tom Ford is the king of grooming and we stan. There is literally nothing this man can’t do. And to prove it, he created the perfect lowkey on-the-go lip balm.
We love the packaging of this lip balm and it’s easy application, plus the fact that it is formulated with SPF and vitamin E, mean that your lips are protected whatever the weather