If you thought Victoria Beckham’s 2016 beauty collaboration with Estée Lauder was big, then you (quite literally) have another thing coming. This LFW saw the launch of VB’s very own makeup range: Victoria Beckham Beauty.
Evidently, it was the fashion designer’s initial collab with Estée Lauder, that inspired her to create her own eponymous beauty brand. She said the partnership made her realise exactly what women wanted in their makeup; “I want to create beauty solutions that address my customers from head to toe, inside and out.” And it’s fair to say that Victoria’s collection is all about making women feel like the best version of themselves, (something which we can never get enough of.)
As a pop culture and fashion icon, we all know that Victoria’s signature look is a classic smokey eye. Because of this, it comes as no surprise that her range focuses on the eyes, although she also has lip and skincare products that will be launching soon.
The direct-to-consumer line includes an 11-piece smokey eye collection that Beckham and Sarah Creal (head of global make-up development and marketing at Estée Lauder) have designed, with the idea of ‘beauty in motion’ in mind. In other words, its focus is on women on the go, who balance individual tasks which life brings upon them, for instance school runs and business meetings.
The Smokey Eye Brick is a practical compact that features in four satin, matte-finish shades. The compact was carefully created with a busy, working woman in mind. Its sleek compact slips into many a handbag effortlessly.
The Lid Lustre, which comes in four shades, is inspired by the crystals Victoria likes to keep close, for protection and healing. Each shade (Onyx, Blonde, Mink and Midnight) is infused with a different crystal for “aura-amplifying energy”), and gives a wet, high-shine finish.
The final piece in the eye collection is the Satin Kajal Liner, which comes in three shades (Black, Bronze and Bordeaux) and has a cream, easily blendable formula that is also waterproof; and created to survive the pressures of day to day activities.
And if all of that wasn’t enough to get you clicking ‘Add to Basket’, then you should know that these easy-to-wear products have been produced with cruelty-free formulations and consciously designed packaging, that still manages to uphold to the sophisticated standards of the VB aesthetic!
We have no doubt that Victoria’s sophisticated take on beauty will be a triumph and pave the way for future successful collections.
Discover the collection at victoriabeckhambeauty.