Instagram is an incredible source of beauty inspiration. Whether it’s product launches, or tutorials, the humble photo app has a lot to offer. The best thing about Instagram though, is the people on it; and the opportunity it offers to be inspired daily.
Photographs are all good and great, but when it comes to make-up, there’s nothing like watching a look being created in minutes.
Whether you’re new to the beauty gram, are looking for a distraction, or just enjoy reading round-ups, we’ve selected 10 Insta video queens, with a little something for everyone.
You’ll probably know superstar makeup artist Pat McGrath for her amazing eyeshadow palettes, lip sticks and highlighters. What you may not know is her awesome Instagram, which specialises in borderline erotic, eye tutorials, backstage sneak peeks and intriguing 80s- style VHS vids.
The keyword here is variety. This account delivers both everyday looks and intense full glam, and never shies away from colour. There are even some more editorial, conceptual looks to enjoy.
Those familiar with Nikkie may be more familiar with her insanely popular YouTube channel. But if you’re strapped for time and want some quick inspo, her Insta is loaded with cut down versions of her extensive, full-glam tutorials.
If you’re into a more polished vibe, this is the account for you. It specialises in perfect everyday-yet-glam looks, with subtle contouring, sculpted brows and always a stunning glowy base.
Whilst the ABH makeup line is extensive and filled with fabulous products, their highest expertise will always be in the brow department. Whether you want to learn how to effectively use their products, or are just in need of a little bit of technical tuition, this is a great place to start. We love their customer tutorials as well.
Not for the faint of heart, this account isn’t about the “pretty.” Instead, you can see transformations into monsters, demons and witches, all done with the power of makeup. Pretty magical stuff.
You may know her for her fantastic lifestyle channel on YouTube, but Patricia’s Instagram is filled with more focused beauty content – with a particular slant towards base products. Patricia is the place to go for foundation reccs (apart from here, obvs.)
There’s something so satisfying, about seeing a full face of makeup go on in a matter of seconds. Maybe it’s some sort of visual ASMR? Either way, this account delivers, in an almost superhero-esque transformation.
For those who love “cool beauty,” these videos are for you. Whether it’s an editorial rainbow face blend or a graphic, minimal eyeshadow vibe, there’s inspiration both for fancy dress and every day.
When it comes to experiencing the pure joy of makeup, Charlotte Tilbury is a maestro. Her Instagram is packed with quick and dreamy tutorials, showcasing her killer products.